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Vince Martin
Chief Product Officer - Lead5
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Vince serves as Lead5’s Chief Product Officer and brings over 23 years of IT, product, and entrepreneurial experience to the company. After starting his career with IBM, Vince launched a successful software consultancy and, over the ensuing years, provided leadership and technical depth to multiple organizations: from smaller concerns and startups to larger Fortune firms such as The Home Depot and Norfolk Southern.

 

Prior to joining Lead5, Vince served as CEO of MainStreetSHARES (formerly BigCrumbs.com), which he founded and grew into a profitable online loyalty service that went on to drive over $500MM in transactional volume to more than 1,600 retail partners in the highly competitive e-commerce space. As founder, Vince was initially involved in all areas of the business from product and operations to partnerships, marketing, management and strategic vision. In the 10+ years the business operated, product development and product management emerged as key passions and skill-sets that were integral to the company’s success. Vince’s responsibilities with Lead5 include all things product: from planning and construction to marketing, testing and managing Lead5’s offerings in-market. As such, his charge of the Lead5 platform has him keenly focused on continuous product improvement and delivering an optimal experience to Lead5’s growing membership. His product philosophy is one of relentlessly understanding, anticipating, and delivering on member needs. Vince earned his Bachelor of Computer Science degree from Tuskegee University.